Aussie Sweet Edge
Sena Chan | Melbourne, Australia
Guided by its core "Aussie Sweet Edge" (meaning "Australian-style sweet charm") and the principle of "balancing softness and strength," Sena Chan conveys a distinct stance and consistently caters to diverse aesthetic needs.
It upholds the concept of "inclusivity", breaks rigid design norms, and helps showcase users' unique styles with thoughtful and original design that blends multiple aesthetic expressions without single labels.
Sena founded Sena Chan and the iconic "Aussie Sweet Edge" style. She’s passionate about design, with a talent for turning creative ideas into tangible, refined reality—her work is defined by simplicity and meticulous attention to detail.
"Sena" derives from Greek "σελήνη" (Selene, the moon goddess, symbolizing elegance), ties to the Hindu Thunder God’s wife (representing inner strength), and means "God’s gift" in Ewe; "Chan" is her family surname. She seamlessly integrated these profound meanings with her design vision into the Sena Chan brand DNA, making every creation carry both beauty and power.
Sena Chan’s original aspiration is to "make designs embrace diverse aesthetics," and we refuse to let our works be limited to narrow labels like "soft" or "tough."
From initial creative concepts to the finest production details, Sena and the team continuously optimize and refine the fusion of various design elements, developing a unique creative approach and bringing every idea to life. We are committed to providing comprehensive support for all forms of aesthetic expression for our users, and making every design a true reflection of personal style.
We provide integrated solutions from brand positioning and visual identity system (VI) construction to communication strategy formulation, helping brands build a clear, distinctive and enduring brand image with vitality.
Our core is to extract the unique temperament of each brand, define a clear market position, and build a unified and recognizable visual language that resonates with the target audience. We focus on the long-term development of brands, making every strategic decision fit the brand's core connotation.
Our bespoke custom service embeds the Sena Chan brand philosophy into every stage of creation. From the initial inspiration communication and concept design to the final finished product delivery, our designers collaborate closely with clients to explore every detail and ensure the final work fits the client's needs.
We explore the perfect balance within the collision of diverse styles, crafting one-of-a-kind pieces that fully reflect the client's distinct personal identity and aesthetic taste. Every custom creation is a unique work of art, tailored to the client's exclusive needs.
We offer comprehensive personal styling services for individuals who pursue uniqueness and self-expression, covering professional style positioning, color matching, wardrobe coordination, etiquette and posture guidance, and other high-quality customized solutions.
Our team combines personal traits with specific application scenarios to create a complete and cohesive image plan that highlights personal charm. Whether it's daily wear, formal occasions or personalized styling needs, we provide one-stop solutions to make your personal style stand out.
Sena Chan offers bespoke visual and styling services for creative individuals and brands that value authentic self-expression and pursue unique aesthetic taste. We are willing to cooperate with all partners who have creative ideas and pursue high-quality design, and create unique visual images and styles together.
Our long-term cooperation objects cover multiple creative and professional fields, and we provide customized solutions for different partners according to their characteristics and needs:
We partner with a wide range of creators and look forward to starting a sincere collaboration with you to develop a distinctive visual identity and style that fits your brand or personal temperament.
If you have any cooperation intentions, creative ideas or customized needs, please contact us through the following email address. Our professional team will reply to you as soon as possible and communicate with you in detail about the cooperation plan.
Cooperation Email: [email protected]
We provide a full range of one-stop support for brand and personal aesthetic creation, covering from initial concept design to final implementation and follow-up optimization, to ensure that every need is fully met.
Core Service System
After-sales & Technical Support
For all customized services and cooperative projects, we provide follow-up optimization and technical support to ensure the final effect of the work. If you have any questions during the cooperation process, you can contact our customer service team at any time through the cooperation email.